The goal
Roofing is a crowded category on local TV and social. SeekOne needed ads that stood apart and enough variety to keep the campaign fresh across channels without paying for a new shoot every time.
The approach
We planned the production as a campaign, not a single commercial. The concepts, scripts, and shot list were built so one production would produce many finished ads for TV and social, all with the same look and message.
The result
Eleven TV and social spots from one campaign, including "A Simple Slate," the :30 commercial. SeekOne can rotate and test versions across TV, Meta, and YouTube, and the budget goes much further.
