The goal
The Jordan Thomas Foundation was celebrating 20 years with an anniversary dinner, the kind of night where the right story at the right moment can shape the next decade of giving. The foundation needed a film that would honor its history and move the people in the room to invest in what comes next.
The approach
We made 20 Years of JTF, a seven-minute documentary built to premiere at the dinner itself. Every choice, from the length to the order of the stories, was made for that room and that moment: the film had to land before the ask.
We also filmed the dinner and delivered a recap the same evening, so the foundation could share the night while guests were still talking about it.
The result
When the film ended, the room responded. Guests gave $75,000 in the 25 minutes after it played.
The film kept working after the event. In 2026 we cut a three-minute donor version for the foundation to send directly to supporters as a fundraising video.
What it shows
A fundraising film is not decoration for the evening. Made for the right moment, it is the moment. That is what we mean by video that moves money.
